If your potential customers see your logo in a pen, a t-shirt or a USB stick, they may be more willing to buy you in the future.
One of the most common uses is to increase the knowledge of the brand for your B2C Company (Business to the client, or direct sale to the consumer) through the massive distribution of a promotional item to ensure that your brand name is seen and remembered by a percentage higher than expected from your target demographic.
In any case, the statistics indicate that promotional products are still useful, despite the attractiveness of digital marketing strategies of the competition. On top of that, it was found that consumers were 2.5 times more likely to have a favorable opinion of a company that gave them a promotional product, compared to one that only showed them a digital ad.
The Power Of Promotional Products To Position Your Brand
Promotional products have been a popular choice in marketing campaigns aimed at brand positioning for many years.
Now that Internet advertising has given us hundreds of tools to monitor the results of campaigns in detail, it is essential to demonstrate that promotional products and brand gifts have a positive effect on your brand and your sales just like what corporate gifts sydney did.
- A 79% considered likely to do business with the company.
- The 87% of the participants took the promotional product for over a year.
- A 56% said that their perception regarding the company involved improved after receiving a promotional gift.